How to build a brand without destroying a marriage.
A husband and wife winery made up of a serious French winemaker and a fiesty American sales whiz. While it sounds like the plot of a romantic comedy starring Meg Ryan, it’s the true story behind Viver wines. Not only did we embrace this story wholeheartedly, we made it the platform for their brand — the marriage of French and American, old-school and new-school, passion and business, Stéphane and Dana. It’s a brand story that’s uniquely their own and it has provided them with a rock solid foundation as they continue to grow and expand their offerings. That said, Jen still can’t understand a word Stéphane says.