Rustic Bakery

Messaging Packaging
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How do you cre­ate a crack­er brand that stands out? It’s a mat­ter of black and white.

Rus­tic Bak­ery was a suc­cess­ful café and bak­ery in Marin that was sell­ing a lot of flat­bread crack­ers. They want­ed to broad­en their mar­ket and they need­ed pack­age design that would help them stand out on crowd­ed shelves. At the time, they were sell­ing their flat­breads in celo bags because it was easy to ful­fill and allowed cus­tomers to see the prod­uct. That said, it also made for a lot of cracked crack­ers. We not only gave them a box (far bet­ter for keep­ing the prod­uct whole), we gave them stark white pack­ag­ing with black copy that high­light­ed their qual­i­ty ingre­di­ents and unique fla­vors. Quick­ly their sales more than dou­bled and they launched a cook­ie line as well. You can find them on Vir­gin Amer­i­ca flights and at high-end food bars in wrap packs and mini-packs we designed. Did we hap­pen to men­tion how well these crack­ers go with Point Reyes Blue Cheese?